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Demographic survey questions are an integral part of any survey.They are used to identify characteristics such as age, gender, income, race, geographic place of residence, number of children, and so forth.You may request that the options be ranked based upon a particular attribute. If you allow ties, several options will have the same scores.Example: A rating scale question requires a person to rate a product or brand along a well-defined, evenly spaced continuum.Demographic data helps you paint a more accurate picture of the group of persons you are trying to understand.And by better understanding the type of people who use or are likely to use your product, you can allocate promotional resources to reach these people, in a more cost effective manner.
Example: The Semantic Differential Scale question asks a person to rate a product, brand, or company based upon a seven-point rating scale that has two bi-polar adjectives at each end.
Matrix tables questions are arranged in tabular format with questions listed on the left of the table while the answer options are at the top of the table.
They are actually 2 dimensional variants of the multiple choice questions.
The following is an example of a semantic differential scale question.
Example: Notice that unlike the rating scale, the semantic differential scale does not have a neutral or middle selection.