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They are brands that the users can purchase as alternatives (Brisoux & Cheron, n.d).

The purchaser will make a decision on whether to purchase the product after perceiving a need for the product....

- The practice of brand management is a key component of marketing and performs an integral function by motivating the wants and needs of consumers.

It is known that marketing can shape consumer needs and wants, however, consumers today appear to be more knowledgeable about the information regarding products.

People have become wealthier and they posses a larger buying power.

Nowadays, most consumers are more likely to choose branded products that are established over products of an unknown make.

Notice how the questions go from broad to specific. [tags: Business and Management Studies] - Apple Computer, Inc. Introduction Apple Computer, Inc., major manufacturer of personal computers with headquarters in Cupertino, California.

Apple designs, produces, and sells personal computer systems for use in business, education, government, and the home.

You will see where you can insert your own product category and brand name. Be aware that in some situations, brand tracking may be concerned with which products the brand reminds consumers of (when the brand is on multiple products), instead of which brands the product reminds people of (as we do here)....The interesting part of this survey, is that by having consumers respond to these criteria, the companies' brands are judged not by how much value the consumer sees in the product and service they are purchasing, and not just...[tags: Marketing] - Brand Management Over the past years, large groups of people have experienced an increase in their living standards.Its products are sold in more than 120 countries and include personal computers, printers, monitors, scanners, software, and networking products. Founding Apple was formed by Steven Jobs and Stephen Wozniak in 1976 to market the Apple I, a computer circuit board that they had designed and built in Jobs's garage in Los Altos, California....[tags: Business Management Market Brand] - A Brand Strategy Always Guarantees Success This essay intends to define brand strategy and if a brand strategy is possible for all brands.

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